PNY supports Pink October 2017

PNY supports Pink October 2017

For the sixth consecutive year, PNY Technologies supports the association « Le Cancer Du Sein, Parlons-En ! » through its awareness campaign on early screening and support for research.

« PNY wished to renew its engagement to Estée Lauder, the cosmetic brand co-founder and creator of the association with its famous pink ribbon […] by donating 1 euro or 50 cents for each purchased products from the PNY Pink range » - Jerome Belan of PNY Technologies Europe.

Particularly sensitive to that cause, PNY supports and spreads the information about the necessity to get screened, through various actions of communication.  Throughout the month of October, in addition to the design of its official website, PNY is offering its support on social media such as Facebook, Twitter, Linkedin and Instagram with the hashtag #MaVieEnRosePNY in order to raise awareness to the community.

PNY is also partner of the photo contest Pink Ribbon Photo Award, this edition’s theme being « What is bringing us together ». The winners will have their photographs exhibited in various galeries throughout the year.